As a think tank of the travel industry the ITB Berlin Convention Market Trends & Innovations has become an important part of the ITB Berlin. At the last ITB Berlin the leading convention of the travel industry in Europe registered a record attendance. A total of 9,000 trade visitors from around the world took part, an increase of 25 per cent over last year. From 5 to 8 March the ITB Berlin Convention Market Trends & Innovations will take place for the fifth time, with leading figures discussing the latest topics. Representatives of the worldwide travel industry will meet on the Berlin Exhibition Grounds to debate issues concerning the future of travel at this four-day convention.
ITB Future Day attended by leading figures
On Wednesday, 5 March 2008 the ITB Future Day begins, with distinguished guests discussing the latest topics. There will be leading figures taking part from the beginning, among them keynote speakers Dr. Asfa-Wossen Asserate, Prince of Ethiopia, author and management consultant for Africa and the Middle East, and Philip C. Wolf from PhoCusWright.
A panel under the same heading will devote itself to a current and much-discussed trend, “The new luxury markets”.
Guests who have registered their attendance to date include Prof. Thomas Druyen, from the Sigmund Freud Private University in Vienna, Klaus-Dieter Koch, founder and owner of Trust Brand Strategy Consultants, and Jurgen Maier from American Express. This is the first time that the ITB Berlin Convention Market Trends & Innovations will include the topic of cruises in its programme. It represents a genuine boom market, as according to a DRV survey, in 2006 the German cruise market alone grew by 11.2 per cent. The same organisation forecasts a further sales increase in 2007. The presentation by IPK International and the Pacific Asia Travel Association (PATA) of the latest data forecasting worldwide travel trends is a long-established event at the ITB Berlin, and an indispensable source of information for tourism industry decision-makers.
Environmental protection in the hotel sector
Hospitality Day on Thursday, 6 March 2008 is a firm fixture on the convention calendar at the ITB Berlin. How “brands as destinations“ are affecting the hotel business is one of the issues hotly debated by trade experts, as are the environmental concepts of this sector. Welf Ebeling, Executive Vice President and COO of The Leading Hotels will chair the discussion on “Green Hotels“. Equally controversial are the panel discussion topics “Hotel and service design“ and ”Hotels under cost pressure“. Hotel experts, management consultants and international auditors such as Deloitte will be debating the issue of “Hotel benchmarking”.
Key air transport topics
The ITB Aviation Day is recognised as the leading event for the global air transport industry. On Friday, 7 March 2008 corporate executives will discuss key air transport topics. The question of “Is air transport a climate killer?” is a highly controversial issue, as there is currently an intense debate on the role of air transport and its effects on our climate. To date Andrew Harrison, CEO easyJet and Dr. Janina Scheelhaase from the German Aerospace Center have agreed to attend. The programme item “EU-US Open Skies over the North Atlantic“ is no less fascinating. Representatives of the three large carriers have agreed to attend: Marnix Fruitema, CEO Air France-KLM Europe, Karl-Ulrich Garnadt, Area Manager Lufthansa and Pat Gaffey, Area General Manager British Airways. The discussion will be chaired by Dr. Pablo Mendes de Leon of Leiden University. A competent panel of experts will also be examining the air transport market in Russia. Finally, audiences will no doubt be awaiting the speaker of Virgin Galactic, who will be talking about space flight.
ITB Business Travel Days and PhoCusWright@ITB
The ITB Business Travel Days will also be taking place alongside the forums mentioned above. This event has firmly established itself at the ITB as a platform for business travel managers, and offers practical workshops, national forums, and a suppliers’ day. The same can be said of PhoCusWright@ITB. This leading travel technology conference organised by a leading US consultancy takes place on Thursday, 6 March 2008.
The ITB Berlin will take place from Wednesday, 5 March to Sunday, 9 March 2008, and the ITB Berlin Convention Market Trends & Innovations will be held from Wednesday, 5 March to Saturday, 8 March 2008. The period from the Wednesday to the Friday is reserved for trade visitors. Next year Messe Berlin will be celebrating a premiere by holding the ITB Asia, which debuts in Singapore from 22 to 24 October 2008.