October 14, 2007

Airbus set to deliver first A380

PARIS (AP) -- After repeated, embarrassing delays, Airbus is to deliver its first A380 superjumbo jet Monday -- a critical step for the European plane maker in its efforts to rebound from a string of troubles.

The double-decker jet, the world's largest passenger plane, is to take off from the southwestern city of Toulouse, Airbus' headquarters, for delivery to Singapore Airlines following a glitzy delivery ceremony including a sound and light show.

Airbus President and Chief Executive Thomas Enders called the handover "a major milestone for the A380 program" in a statement released by the company Friday.

Airbus has gone though five CEOs as multiple delays in the A380 program resulted in massive write-offs and a restructuring plan that foresees 10,000 job cuts over four years -- not to mention billions of dollars in lost profit.

Such delays have hurt more than just profits: Airbus' reputation has suffered, and U.S. rival Boeing Co. grabbed the top sales spot in 2006.

The A380's inaugural commercial flight has been set for Oct. 25 from Singapore to Sydney. Singapore Airlines has auctioned all seats on the first flight on eBay, raising about $1.25 million for charity.

Singapore has fitted its jet with 471 seats configured in three classes: 12 luxury suites on the main deck, 60 business class seats on the upper deck, and 399 economy class seats on both decks. The plane is to replace one of three Boeing 747-400 jets already serving the Sydney-Singapore route.

John Leahy, Airbus' chief salesman, suggested that the A380's problems will be over once the plane gets into commercial service.

"When this airplane is out flying, my marketing job will get a lot easier," he told The Associated Press in an interview last week.

The A380 includes glamorous features such as a cocktail bar complete with water fountain and a duty-free lounge. Some airlines will offer passengers the chance to freshen up with a shower.

Morale at Airbus has also been hurt by accusations that senior managers profited from knowledge about the A380's problems to cash in on share options. A preliminary report by the French Financial Markets Authority pointed to "massive insider trading" at European Aeronautic Defence & Space Co., Airbus' parent company.

The A380 represents Airbus' bet on future demand for long-haul travel between increasingly congested hub airports worldwide. Boeing argues passengers want point-to-point journeys between smaller airports and is targeting the more lucrative market for midsize jets.

Airbus is targeting every airline currently flying a Boeing 747, currently the biggest passenger plane in the skies.

Shot of interior of A380
Airbus says the A380 will revolutionise flying comfort